Brand refresh

High Technology Development Corporation (HTDC) wanted to update their brand, so I was tasked to create all new marketing collateral, stationery, business cards, brochures, logos, and websites.

I chose to go with a clean white look accented with bright, fresh colors and imagery. This system made it easy to apply to varied pieces and still retain a unified look and feel. It reinforced HTDC’s technology focus while avoiding the typical stodgy Hawaii government look of the time.


  • Concept
  • Art Direction
  • Design
  • Production

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